Archive for the 'Community Management' Category

PR 101: Managing the expectations of your customers. In the case of video games, this usually refers to the temptation to describe key game features which are not yet set in stone or even close to being implemented.
To the surprise of many, NCSoft has brazenly ignored this cornerstone of public relations with the release of [...]


I still remember my first moderator gig with some clarity, and how much I enjoyed taking on the responsibility. That was about 7 years ago, on an Unreal Tournament mod forum with about 200 active members.
These days I’m part of a team that runs a network of fansites. The two that I am directly involved [...]


Just a quick note to let you (yes, all two of you) know why my blog hasn’t seen much love recently.
I’m a huge fan of Guild Wars, having played since beta, racked up 6000+ hours over multiple accounts, and so on… (yes, I am trying to improve my image after the last entry). Over the [...]


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24Jul09

A blog article by one Eric Heimburg has been floating around my circle of online amigos over the past few days, with rather mixed reactions. Some have hailed it as a realistic and well grounded take on forum communities, and naturally others disagree.
I got into a discussion with a friend about the content of the [...]


In my previous post I talked about the inability of some community managers to shrug off old clichés and start customizing their practice to the needs of their community.
The inability to recognize those needs runs in parallel to the inability to innovate for your community. If you can’t recognize and meet their needs in one [...]


To help illustrate my issue with stagnation in community management, I’ll offer a frustrating cliché as an example:
Don’t talk about things in development, because should they change (and inevitably they will) you will only disappoint and aggravate your community.
This is a fine rule of thumb for the inexperienced, someone in the first few months of [...]


In my last entry I talked about an article on user feedback by Sanya Weathers.
In the article she stresses the importance of transparency and a flow of information both ways between the developer and community. As someone with experience handling online communities I could appreciate the point, but it was nothing new. I wrote the [...]


Sparked by this interesting event with the Spellborn French Community Manager there has been some interesting discussion about names or handles that CMs use for interacting with their communities.
In the case above the CM in question had worked for Blizzard, and upon moving to  Spellborn he was asked to leave the nickname behind as it [...]


There has been a lot of discussion recently about qualities necessary to move into the CM field. Not just academic qualifications, but extra-curricular activities and even personality traits that can contribute.
To be very general, because I want to keep this short, I’ve always been a believer that there are certain personality types that excel in [...]


Read these posts by Sanya Weathers.
Old though they may be (I first read them near the start of my time working on Fury) they are as relevant today as they were then, and will probably still be relevant in many years to come.
I have seen many people try to categorize or explain what a community [...]